This article explains Azalead Pixel features and functionality and teaches you how to add your Azalead Pixel to your website.
Pixel tag Overview
Implementing the Azalead Pixel is quick, easy, and seamless to your website users. The quality of company identification and analytics depends directly on the quality of the tag implementation, including pixel tags installed on all or most pages, right parameter being passed and so on.
Before you start this process, you have to make sure that:
- you have administrative rights to your website source code, the Content Management System (CMS), or the Tag Management System (e.g. Google Tag Manager)
- you have an Azalead account,
- you logged in to Azalead or received the setup instructions by email with your personalized pixel code snippet
Where should you implement the Azalead tag?
The code for the Pixel tag should be placed:
- in the footer of your site, just above the tag
- on all your website pages
3-steps installation process
- Get your Azalead tracking code snippet from the Azalead web application. In the case where you receive an email containing the code, ignore this step. To get the code from the Azalead Web Application:
- Go to https://login.azalead.com
- Login with an Administrator user profile that has been created by your Customer Success Manager
- Go to the "Admin" menu entry
- Select "Website tag" from the list
- OR -
Enter your own email address or the email address of your developer/webmaster to get or send the setup instructions by email.On the application screen you should see:
If you have received instructions from an email, the code provided in the email works just the same way.
- Copy the personalized Pixel code snippet and Paste it unaltered in its entirety into every webpage you want to track.
Paste it immediately before the closing </body> tag. If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the <body> section. If you use Google Analytics or a similar web analytics package, the Azalead tracking code works on the same principle. Simply paste your Azalead snippet right before your Google Analytics snippet.
- Check your set up
Use your browser's View Page Source feature to find the tracking code. Most browsers let you see the source code for the webpage you're looking at. Although it'll be slightly different with every browser, you'll probably find an option called View Page Source or View Source in your browser menu. When you're looking at the source code, search for your tracking code snippet. The snippet you see in your source code should match the one you see in this email.
How do I activate my Azalead Pixel?
Your Azalead Pixel activates automatically when you add it to your website. You'll know that your pixel is active by going to the Account Selection menu section of your Azalead Web or Mobile application. If company names begin populating, this means that your Azalead Pixel has activated.
For security reasons, all connections with the Pixel tag is encrypted and authenticated using strong TLS protocol and a strong cipher (AES128). The code has been tested by both our engineers and the developers of third-party data systems.
Page load performance considerations
Support for Google Analytics UTMs
What are UTMs?
UTM parameters or Urchin Traffic Monitor parameters are a variant of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. You've probably already come across UTMs in this form:
The Azalead Pixel supports Google Analytics UTMs so that you can leverage on your Google Analytics implementation without configuring anything on the Azalead side. The Pixel tag captures UTM data to provide analytics at an account level including:
- Sources of traffic for an Account
- Azalead Account-based retargeting ads reporting and attribution
Azalead can captures all 5 UTM parameters, which may be used in any order:
- utm_source to identify the site that sent the traffic (required parameter)
- utm_medium to identify what type of link was used, such as cost per click or email
- utm_campaign to identify a specific product promotion or strategic campaign
- utm_term to identify search terms
- utm_content to identify what specifically was clicked to bring the user to the site, such as a banner ad or a text link.
More UTM Resources
- Check out Wikipedia https://en.wikipedia.org/wiki/UTM_parameters
- Google Campaign URL builder : https://ga-dev-tools.appspot.com/campaign-url-builder/
- KissMetrics How to: https://blog.kissmetrics.com/utm-parameters-video/