Azalead Account based Website Personalization
Our customers and partners leverage the Account-Based Website Personalization API to personalize the website experience for anonymous visitors and first-time visitors. Crafting the right message to the right account on the website doubles conversion rates and website engagement.
Most of our customers personalize the experience for their most important accounts, tailoring the content based on: company visitor size, company visitor industry, company visitor target account.
How it works
- Company Name
- National ID
- NACE code
- Legal Form
- Country code
- Zip Code
Getting website visitor data
Before using the Azalead Website Personalization API you will need to open an Azalead account. If you do not yet have an account, you can sign up here for a free trial account.
After opening an account, you will receive your unique Azalead tracker code to paste on your website. Either place the tag at the end of the <body> section of your html pages or use one of our CMS plugins (Wordpress, Joomla, Drupal).
Here is a sample of website personalization Company data in the Azalead tag
Let's try it
After placing the Azalead tag on your website you can try one or a combination of the 3 example use cases below: company visitor size, company visitor industry, company visitor target account.
Case 1 - Company size personalization
Display different content depending on visiting company size.
Case 2 - Company visitor industry personalization
Display different contents depending on visiting company industry vertical.
Azalead industry list
|Advertising & Marketing||Environmental Services||Media & Publishing|
|Agriculture, Forestry and Fishing||Food & Beverages||Non-Profit Organization Management|
|Apparel & Fashion||Government Services||Oil & Gas|
|Automotive||Hardware & Equipment||Pharmaceuticals & Biotechnology|
|Banking & Financial Services||Health Care||Publishing|
|Business Services||Home Equipment & Furnishings||Real Estate|
|Chemicals||Hospitality & Restaurants||Retail|
|Construction||Human Resources||Software & Services|
|Consulting & Professional Services||Insurance||Telecommunications|
|Education||Legal & Accounting Services||Transportation & Logistics|
|Electronics||Leisure & Entertainment||Travel & Tourism|
If you need to target a very specific industry using nace code is a great option.
» Get the full NACE code list.
Case 3 - Company visitor name personalization
Target a specific company visitor using its national id or website and personalize your welcome messages.